Fiorano Powers ThirdScreenMedia's Mobile Advertisement Platform

FioranoMQ Enables Linear Scaling of Advertisement Platform to Manage Increasing Volumes

Apr. 15, 2008 03:45 PM

Fiorano Software announced that ThirdScreenMedia, a software company dedicated to advertising on mobile devices, selected FioranoMQ to increase its throughput from 30 million messages per day (MPD) to 100 million MPD.

Mobile advertising is a guerilla type venture to an evident market in a cost effective manner but both time and accuracy are very critical. FioranoMQ allows ThirdScreenMedia to connect their native C++ applications to their mobile advertisement platform enabling them to reliably manage the rapid increase in traffic from 1 million MPD to 100 million MPD.

FioranoMQ 2008 delivers enhancements for enterprise-grade messaging in a number of key areas, from improved enterprise management capabilities and new administrative/configuration tools to a new Component Assembly Framework that allows for more efficient in-process message routing and dispatching.

"ThirdScreenMedia's choice of Fiorano to scale its operations is a strong endorsement of the FioranoMQ middleware platform. With the fastest, lowest latency messaging in the world, FioranoMQ continues to be the messaging platform of choice for leading enterprises worldwide across multiple industries including Telecommunications, Financial Services, Retail, Energy and others", said Atul Saini, President and CEO of Fiorano.

Published Apr. 15, 2008— Reads 4,459
Copyright © 2008 SYS-CON Media. All Rights Reserved.

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