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Ojas Rege
Ojas Rege leads product development and management for iAnywhere Solutions' Mobile Solutions group. In this role, Mr. Rege is responsible for product strategy for the company's mobile middleware, e-mail and line-of-business enterprise solutions as well as AvantGo, the world's largest PDA consumer application. Prior to joining iAnywhere Solutions, Mr. Rege was vice president of product management at AvantGo, which was acquired by Sybase in February 2003. His past experience includes working at Boston Consulting Group, where he headed many of the firm's major strategy projects in healthcare, software and telecommunications. Mr. Rege began his career at Oracle Corporation and has also worked at Acclaim Entertainment and Fairchild Semiconductor. He holds Bachelor and Master of Science degrees in Computer Engineering from MIT, and an MBA from Stanford University.

Gathering the Data
CRM is only as useful as the information gathered, and where better to gather it than at the point of contact? The goals of CRM, for most organizations, have been threefold:

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